Fitness Holdings North America

The Franchise

  • RLB Holdings is the lead investor in FHNA and Ray is the Chairman of the Board. Other board members include executives of the company, other family offices, and an institutional investment firm.
  • FHNA is a leading Crunch Fitness franchisee operator based in the Northeastern U.S. with 45 existing clubs, a Multi-Unit Development Agreement supporting ~100 clubs, an extensive M&A pipeline and new locations under development. FHNA just celebrated the ten-year anniversary of its first club opening in 2013.
  • Crunch is the fastest growing and second largest HVLP franchise operator with more than 400 locations behind Planet Fitness currently operating over 2,300 locations primarily in the U.S.
  • FHNA is the consolidator, aggregator and developer of choice in the key Northeast market and benefits from a very collaborative relationship with Crunch Fitness